A Comparison of Data-Driven Approaches for Mobile Marketing User Conversion Prediction.
Luís Miguel MatosPaulo CortezRui MendesAntoine MoreauPublished in: IEEE Conf. on Intelligent Systems (2018)
Keyphrases
- data driven approaches
- prediction accuracy
- user interaction
- data mining
- predictive modeling
- website
- mobile devices
- end users
- mobile advertising
- mobile internet
- user centric
- mobile applications
- user preferences
- information retrieval
- computing environments
- prediction model
- user feedback
- user interface
- online advertising
- neural network
- context aware
- machine learning
- mobile terminals
- decision making
- prediction algorithm
- mobile environments
- mobile users
- social media
- user experience
- user defined
- user queries
- mobile phone