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A Comparison of Data-Driven Approaches for Mobile Marketing User Conversion Prediction.
Luís Miguel Matos
Paulo Cortez
Rui Mendes
Antoine Moreau
Published in:
IEEE Conf. on Intelligent Systems (2018)
Keyphrases
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data driven approaches
prediction accuracy
user interaction
data mining
predictive modeling
website
mobile devices
end users
mobile advertising
mobile internet
user centric
mobile applications
user preferences
information retrieval
computing environments
prediction model
user feedback
user interface
online advertising
neural network
context aware
machine learning
mobile terminals
decision making
prediction algorithm
mobile environments
mobile users
social media
user experience
user defined
user queries
mobile phone