Data Mining Car Configurator Clickstream Data to Identify Potential Consumers: A Genetic Algorithm Approach.
Juan Manuel García SánchezXavier Vilasís-CardonaAlvaro Garcia-PiquerAlexandre Lerma MartínPublished in: ICAISC (1) (2023)
Keyphrases
- identify potential
- clickstream data
- genetic algorithm
- data mining
- website
- user centric
- data preprocessing
- online stores
- knowledge discovery
- machine learning
- data analysis
- data mining algorithms
- data mining techniques
- decision support
- context sensitive
- preprocessing step
- browsing behavior
- feature selection
- search engine
- information retrieval