Comparative analysis of advertising attention to Facebook social network: Evidence from eye-movement data.
Chun-Chia WangJason C. HungPublished in: Comput. Hum. Behav. (2019)
Keyphrases
- comparative analysis
- social networks
- eye movement data
- online social networks
- visual attention
- social networking
- social networking websites
- social media
- eye movements
- social relationships
- social network analysis
- eye tracking
- social network sites
- viral marketing
- social graphs
- semi quantitative
- social graph
- social networking sites
- network structure
- saliency map
- social communities
- social connections
- computer vision
- focus of attention
- visual saliency
- eye tracking data
- eye tracker
- cognitive modeling
- link prediction
- program comprehension
- open source
- object oriented