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The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising.
Chang-Dae Ham
Michelle R. Nelson
Published in:
Comput. Hum. Behav. (2016)
Keyphrases
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online advertising
knowledge base
domain knowledge
knowledge management
knowledge acquisition
online learning
knowledge discovery
information systems
human beings
prior knowledge
learning styles
knowledge sharing
decision making
data mining
student modeling
student knowledge
advertising campaigns