Advertisement Allocation and Mechanism Design in Native Stream Advertising.
Iftah GamzuIordanis KoutsopoulosPublished in: COMPLEX NETWORKS (2) (2018)
Keyphrases
- mechanism design
- auction mechanisms
- combinatorial auctions
- mobile advertising
- social welfare
- game theory
- sponsored search
- envy freeness
- incomplete information
- data streams
- resource allocation
- display advertising
- online advertising
- strategy proof
- cooperative game theory
- negotiation mechanism
- incentive compatible
- contextual advertising
- multiagent planning
- vickrey clarke groves
- approximately optimal
- internet advertising
- game theoretic
- search engine
- approximation algorithms
- prediction markets
- multi unit
- coalition formation