From Real Purchase to Realistic Populations of Simulated Customers.

Philippe Mathieu Sébastien Picault

Published in: PAAMS (2013)

Keyphrases

marketing strategies
real life
real world
real environment
potential customers
electronic commerce
product information
case study
service providers
high fidelity
customer service
human subjects
purchase behavior
decision process
real time
information technology
reinforcement learning
data sets