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The influences of product similarity on consumer preferences: a study based on eye-tracking analysis.

Chunyao YeYan XiongYan LiLongfan LiuMei Wang
Published in: Cogn. Technol. Work. (2020)
Keyphrases
  • eye tracking
  • similarity measure
  • eye movements
  • usability studies
  • human computer interaction
  • eye tracker
  • cognitive style
  • visual attention