Simulating Airline Marketing Strategy Using System Dynamics Modelling.
Olusola Theophilus FaboyaPeer-Olaf SiebersPublished in: ECMS (2015)
Keyphrases
- marketing strategies
- direct marketing
- life cycle
- database marketing
- support systems
- customer relationship management
- customer satisfaction
- commercial banks
- artificial intelligence
- market segments
- decision support
- search engine optimization
- decision support system
- real world
- search engine marketing
- databases
- data mining applications
- case study
- e learning
- strategic and tactical