Research on Precision Marketing Strategy of Ski Tourism Market Based on Clustering Algorithm.
Lu YangPublished in: IPEC (2022)
Keyphrases
- marketing strategies
- clustering algorithm
- market segments
- direct marketing
- database marketing
- life cycle
- customer satisfaction
- customer relationship management
- data clustering
- support systems
- information systems
- commercial banks
- stock market
- clustering method
- financial data
- decision support system
- data mining applications
- stock price
- fuzzy clustering
- clustering analysis
- cluster analysis
- electronic commerce
- decision making
- data mining