Customer Integration und Customer Governance - Neue Konzepte für die Anbieter-Kunden-Beziehung im B2C-E-Business.
Susanne Robra-BissantzChristoph LattemannPublished in: GeNeMe (2005)
Keyphrases
- electronic commerce
- customer service
- customer behavior
- service quality
- customer satisfaction
- call center
- customer relationship management
- information systems
- customer knowledge
- information technology
- business transactions
- potential customers
- retail banking
- database
- purchase behavior
- competitive environment
- transactional data
- credit card
- business models
- steady state
- cloud computing
- website
- databases