Factors Influencing Customer Purchase Interest in Social Commerce in Indonesia.
Ryan Christianto GiriMontela LivantoMuhammad Rizky ArdiansyahHanny JuwitasaryPublished in: ICIMTech (2023)
Keyphrases
- factors influencing
- internet shopping
- social commerce
- business models
- electronic commerce
- purchase behavior
- factors affecting
- cloud computing
- product information
- social web
- marketing strategies
- grounded theory
- potential customers
- point of sale
- customer satisfaction
- business processes
- life cycle
- databases
- social influence
- conceptual framework
- special issue
- information systems