Understanding of User Preferences in Global Electronic Commerce Sites.
Kyeong KangBernard WongJim UnderwoodPublished in: PACIS (2005)
Keyphrases
- electronic commerce
- user preferences
- user behavior
- recommender systems
- collaborative filtering
- user profiles
- website
- recommendation systems
- agent mediated
- business models
- mobile commerce
- small and medium sized enterprises
- online banking
- personalized recommendation
- user specific
- electronic marketplaces
- automated negotiation
- agent technology
- preference model
- business intelligence