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The Benefits of Unexpected Informal Customer Support from Vendors in Online Communities.
Yitshak Merin
Wenli Wang
Published in:
AMCIS (2008)
Keyphrases
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online communities
customer support
content analysis
social networks
customer service
technical support
high tech
virtual communities
customer satisfaction
online learning communities
end users
world wide
mass collaboration
service quality
social media
social networking
online social networks