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The Effect of Site Trust on Trust in the Sources of Online Consumer Review and Trust in the Sources of Consumer Endorsement in Advertisement.
Jumin Lee
Do-Hyung Park
Ingoo Han
Published in:
PACIS (2006)
Keyphrases
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online consumer
trust model
social media
information sources
website
text mining
online shopping
consumer trust
machine learning
web services
data sources
individual level
consumer behavior