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Timing of web personalization in mobile shopping: A perspective from Uses and Gratifications Theory.

Jialiang HuangLiyun Zhou
Published in: Comput. Hum. Behav. (2018)
Keyphrases
  • web personalization
  • website
  • recommender systems
  • web applications
  • database applications
  • retrieval systems
  • user interests
  • web usage mining
  • access patterns