Should Buyers Try to Shape IT Markets Through Non-Market (Collective) Action? Antecedents of a Transaction Cost Theory of Network Effects.
Kai ReimersMingzhi LiPublished in: Int. J. IT Stand. Stand. Res. (2005)
Keyphrases
- network effects
- electronic markets
- transaction cost economics
- transaction costs
- search costs
- digital goods
- electronic commerce
- pricing strategies
- information goods
- business models
- electronic marketplaces
- market equilibrium
- switching costs
- online markets
- key factors
- market share
- social networks
- agent based simulation
- conceptual framework
- technology adoption
- social influence
- decision making
- supply chain
- factors that influence