Influence of Promotional Formats on Online Consumer Purchase Intention.

Yi-Fen Chen Ching-Hsiu Chen Jing-Sian Lai

Published in: Int. J. Innov. Digit. Econ. (2022)

Keyphrases

online shopping
purchase intention
online consumer
customer satisfaction
consumer behavior
service quality
personal information
product quality
response time
electronic commerce
virtual communities