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Influence of Promotional Formats on Online Consumer Purchase Intention.

Yi-Fen ChenChing-Hsiu ChenJing-Sian Lai
Published in: Int. J. Innov. Digit. Econ. (2022)
Keyphrases
  • online shopping
  • purchase intention
  • online consumer
  • customer satisfaction
  • consumer behavior
  • service quality
  • personal information
  • product quality
  • response time
  • electronic commerce
  • virtual communities