To what extent are regional tourism organisations (RTOs) in Australia leveraging the benefits of web technology for destination marketing and eCommerce?
Lois BurgessBelinda ParishCarole AlcockPublished in: Electron. Commer. Res. (2011)
Keyphrases
- web technologies
- tourism industry
- electronic commerce
- web based learning
- world wide
- economic development
- mobile payment
- united states
- rapid development
- educational technology
- data mining
- shortest path
- website
- databases
- web content
- web services
- user experience
- knowledge management
- social media
- customer relationship management
- latest developments
- software engineering
- web enabled
- consumer behavior
- learning algorithm