The online for offline mobile retail business strategy: sustainable multichannel services.
Kwonsang SohnChristine SungQingxuan ZhangOhbyung KwonPublished in: Int. J. Mob. Commun. (2023)
Keyphrases
- business strategy
- online services
- customer service
- location aware
- mobile environments
- mobile applications
- context aware
- mobile services
- mobile networks
- mobile commerce
- real time
- internet enabled
- mobile phone
- mobile technologies
- ubiquitous computing
- service oriented
- service providers
- computing environments
- value added services
- competitive environment
- information technology
- web services
- online learning
- business analytics
- internet services
- virtual communities
- operational decisions
- information systems
- databases
- knowledge management
- response time
- mobile devices