Model-based Constrained MDP for Budget Allocation in Sequential Incentive Marketing.

Shuai Xiao Le Guo Zaifan Jiang Lei Lv Yuanbo Chen Jun Zhu Shuang Yang

Published in: CIKM (2019)

Keyphrases

markov decision processes
data mining
decision making
website
long term
finite state
optimal policy
markov decision process
consumer behavior
search engine
social media
dynamic programming
utility function
parallel algorithm