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The Scalpel or the Shotgun? A Study of Strategies for Boosting New Technology Adoption in Social Network Environments.
Peter Ludlow
Babak Heydari
Published in:
Complex Adaptive Systems (2014)
Keyphrases
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technology adoption
social networks
factors that influence
learning algorithm
social influence
innovation diffusion theory
social interaction
online social networks
social networking
technology acceptance
subjective norm