Identiying Homogenous Customer Segments for Low Risk Email Marketing Experiments.
George Nicola SammourBenoît DepaireKoen VanhoofGeert WetsPublished in: ICEIS (4) (2009)
Keyphrases
- customer behavior
- customer relationship management
- marketing strategies
- retail banking
- customer service
- direct marketing
- potential customers
- purchase behavior
- consumer behavior
- decision making
- electronic mail
- data mining
- email messages
- spam filtering
- commercial banks
- risk management
- enron email
- website
- instant messaging
- electronic commerce
- customer support
- customer base
- customer data
- database marketing
- risk assessment
- spam detection
- anti spam
- marketing campaigns
- credit risk
- customer segmentation
- call center
- communication medium
- risk analysis
- social media
- customer satisfaction
- line segments
- communication tools
- email communication