The Use of Customer Profiles for the Personalisation of User Interfaces .
André P. CalitzSherwin BarlowPublished in: INC (2012)
Keyphrases
- user interface
- electronic commerce
- human computer interaction
- customer knowledge
- customer behavior
- user profiles
- customer satisfaction
- customer service
- graphical user interfaces
- customer relationship management
- user friendly
- design principles
- customer demand
- semantic web technologies
- m learning
- mobile learning
- learning systems
- user interaction
- end users
- information retrieval
- marketing strategies
- transactional data
- recommender systems
- purchase behavior
- artificial intelligence