Applications of data mining in online retailing: A case for mining prefix-ordered web site navigation paths.
W. L. YeungPublished in: ICSAI (2014)
Keyphrases
- data mining
- website
- web logs
- navigation paths
- web mining
- web usage mining
- data mining techniques
- knowledge discovery
- data mining algorithms
- click stream
- web usage
- text mining
- homeland security
- pattern mining
- machine learning
- association rule mining
- pattern discovery
- databases
- online resources
- data analysis
- user sessions
- prefetching
- log files
- web pages
- web server
- data structure
- database
- itemsets
- association rules