Social Media Matrix Matching Corporate Goals with External Social Media Activities.

Harriet Kasper Iva Koleva Holger Kett

Published in: ESWC (Satellite Events) (2012)

Keyphrases

social media
social networks
case study
social networking
social networking sites
big data
social media platforms
social activities
user generated content
information diffusion
social media data
real world events
data sets
singular value decomposition
pattern matching
blog posts
learning goals
information systems