A Study on a Formal Ontology Model: Constructing a Customer Ontology in a CRM Context.
Hongwei WangFu JiangJiachun WuPublished in: AMCIS (2003)
Keyphrases
- conceptual model
- computational model
- formal model
- probabilistic model
- management system
- metamodel
- theoretical framework
- mathematical model
- theoretical foundation
- simulation study
- statistical model
- semantic description
- study proposes
- regression analysis
- conceptual framework
- domain ontology
- similarity measure
- domain specific
- probability distribution
- prior knowledge
- artificial neural networks
- objective function