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ACAKS: An Ad-Collection-Aware Keyword Selection Approach for Contextual Advertising.
Klessius Berlt
Marcela Pessoa
Mauro Rojas Herrera
Carlos Alessandro Sena
Marco Cristo
Edleno Silva de Moura
Published in:
J. Inf. Data Manag. (2011)
Keyphrases
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contextual advertising
keyword extraction
online advertising
keywords
short text
sponsored search
display advertising
website
search advertising
web pages
click through rate
document collections
information retrieval systems
text summarization