A marketing maturity model for IT: Building a customer-centric IT organization.
Rudy HirschheimAndrew SchwarzPeter A. ToddPublished in: IBM Syst. J. (2006)
Keyphrases
- maturity model
- customer relationship management
- enterprise resource planning
- customer behavior
- iso iec
- software maintenance
- marketing strategies
- reference architecture
- software process
- erp systems
- data mining
- electronic commerce
- artificial intelligence
- decision making
- business process
- knowledge management
- historical data
- data mining applications
- business managers