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Customer segmentation and strategy development based on customer lifetime value: A case study.

Su-Yeon KimTaesoo JungEui-Ho SuhHyun-Seok Hwang
Published in: Expert Syst. Appl. (2006)
Keyphrases
  • decision trees
  • data mining methods
  • customer segmentation
  • case study
  • software engineering
  • data mining
  • website
  • preprocessing
  • support systems
  • customer behavior