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Accurate Prediction of Advertisement Clicks based on Impression and Click-Through Rate using Extreme Gradient Boosting.
Tülin Çakmak
Ahmet Tekin
Çagla Senel
Tugba Çoban
Zeynep Eda Uran
Cemal Okan Sakar
Published in:
ICPRAM (2019)
Keyphrases
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click through rate
sponsored search
gradient boosting
user behavior
search engine
online advertising
search advertising
click prediction
keywords
prediction accuracy
click models
click logs
contextual advertising
search behavior
display advertising
loss function
user clicks
search tasks
user interaction