Combating Ad Fatigue via Frequency-Recency Features in Online Advertising Systems.

Natalia Silberstein Or Shoham Assaf Klein

Published in: CIKM (2023)

Keyphrases

online advertising
behavioral targeting
display advertising
feature extraction
advertising campaigns
user behavior
sponsored search
feature selection
feature space
image features
feature set
contextual advertising
website
feature vectors
retrieval systems