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When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms.
Uschi Buchinger
Heritiana Ranaivoson
Pieter Ballon
Published in:
ICETE (Selected Papers) (2013)
Keyphrases
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business models
life cycle
group buying
electronic commerce
cloud computing
online learning
virtual environment
case study
online services
conceptual framework
social commerce
competitive advantage
data mining
domain specific
e learning
knowledge society
social networks