Login / Signup
COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory.
Juan Mejía-Trejo
Published in:
Electron. Commer. Res. Appl. (2021)
Keyphrases
</>
online shopping
consumer behavior
purchase intention
online consumer
customer satisfaction
online stores
real time
service quality
marketing strategies
business innovation
software engineering
virtual communities