Assessment of Brand Competences in a Family Business: A Methodological Proposal.
Eduard BabkinPavel MalyzhenkovPublished in: EOMAS@CAiSE (2016)
Keyphrases
- information systems
- data mining
- decision making
- business processes
- business process
- business intelligence
- business models
- special case
- enterprise systems
- management information systems
- business applications
- data quality
- decision makers
- big data
- lifelong learning
- activity monitoring
- enterprise architecture
- return on investment
- assessment process
- data sets
- business rules
- supply chain management
- quality assessment
- electronic commerce
- knowledge management
- web services
- databases