Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect.
Yuangao ChenShuiqing YangZhou-Jing WangPublished in: Inf. Technol. Manag. (2016)
Keyphrases
- marketing strategies
- marketing campaigns
- customer satisfaction
- online marketing
- customer loyalty
- real time
- supply chain
- life cycle
- web services
- service quality
- online shopping
- purchase intention
- multi agent systems
- end users
- electronic word of mouth
- customer service
- support systems
- service providers
- text mining
- information retrieval
- machine learning