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Effective personalization based on association rule discovery from web usage data.

Bamshad MobasherHonghua DaiTao LuoMiki Nakagawa
Published in: WIDM (2001)
Keyphrases
  • association rule discovery
  • web personalization
  • web usage data
  • association rule mining
  • information retrieval
  • website
  • rule discovery
  • user profiling
  • user preferences
  • usage patterns