Guiding the content of tourism web advertisements on a search engine results page.
Chin-Feng LinYu-Hung LiaoPublished in: Online Inf. Rev. (2010)
Keyphrases
- web pages
- web content
- website
- page content
- web documents
- content features
- web resources
- web browsing
- web information
- hyperlink structure
- text content
- web users
- web crawler
- html pages
- textual content
- web search
- dynamically generated
- user generated content
- web images
- search engine
- dynamic content
- web objects
- web data
- page contents
- content creation
- user experience
- html documents
- page layout
- multimedia
- data extraction
- relevant content
- rss feeds
- web portals
- web search engines
- online resources
- news web sites
- navigational behavior
- information retrieval
- content and structure
- content management
- link analysis
- web applications
- web spam
- spam detection
- link graph
- anchor text
- web graph
- web usage mining
- tourism industry
- news pages
- end users
- digital libraries