Marketing Intelligence: How to Optimize the Marketing Strategy Through Big Data.
Alex RayónPublished in: CCIA (2017)
Keyphrases
- predictive modeling
- big data
- marketing strategies
- database marketing
- exploratory data analysis
- direct marketing
- support systems
- data analysis
- cloud computing
- data processing
- customer relationship management
- data management
- artificial intelligence
- business intelligence
- social media
- data mining
- information processing
- strategic and tactical
- life cycle
- data visualization
- online marketing
- customer satisfaction
- knowledge discovery
- commercial banks
- intelligent systems
- big data analytics
- data mining applications
- machine learning
- table of contents
- database systems
- market segments
- decision support system
- query processing
- search engine marketing
- business analytics
- association rules