Management of Customer Relationship in Business Media (MCR-BM).
Veith KörnerHans-Dieter ZimmermannPublished in: Electron. Mark. (2000)
Keyphrases
- customer relationship management
- relationship management
- electronic commerce
- information systems
- customer support
- business managers
- customer retention
- decision making
- knowledge management
- customer service
- service delivery
- business management
- enterprise systems
- competitive advantage
- customer satisfaction
- customer data
- data mining technology
- customer base
- management system
- workflow management
- marketing strategies
- direct marketing
- business processes
- data mining
- business world
- customer behavior
- service management
- business intelligence
- mission critical
- multimedia
- systems development
- information management
- record keeping
- banking industry
- venture capital
- information retrieval
- business transactions
- customer loyalty
- consumer behavior
- competitive intelligence
- return on investment
- business process management
- retrieval model
- strategic management
- document retrieval
- business process
- data management
- digital campus