Extending the theory of planned behavior (TPB) to explain online game playing among Malaysian undergraduate students.
Ahmed Ibrahim AlzahraniImran MahmudThurasamy RamayahOsama AlfarrajNasser AlalwanPublished in: Telematics Informatics (2017)
Keyphrases
- theory of planned behavior
- game playing
- undergraduate students
- attitudes toward
- statistically significant
- perceived usefulness
- dependent variables
- privacy concerns
- pedagogical agents
- game based learning
- graduate students
- game play
- online shopping
- video games
- factors affecting
- perceived risk
- technology acceptance model
- learning outcomes