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Study on Diffusion Mechanism of Viral Marketing Based on Social Networking Web Sites.
Huiping Ding
Published in:
WHICEB (2014)
Keyphrases
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social networking
social networks
website
social media
online social networks
viral marketing
information diffusion
multiscale
data collection
search engine
web pages
objective function
user behavior
web content
diffusion process
social networking websites