An efficient and effective hop-based approach for influence maximization in social networks.

Jing Tang Xueyan Tang Junsong Yuan

Published in: Soc. Netw. Anal. Min. (2018)

Keyphrases

influence maximization
social networks
greedy algorithm
viral marketing
information propagation
diffusion model
online social networks
diffusion models
influence propagation
social networking
social network analysis
social interaction
information diffusion
random walk
information processing
social influence