Online advertising on popular children's websites: Structural features and privacy issues.
Xiaomei CaiXiaoquan ZhaoPublished in: Comput. Hum. Behav. (2013)
Keyphrases
- structural features
- online advertising
- privacy issues
- contextual advertising
- privacy preserving
- personal information
- website
- user behavior
- data mining
- structural information
- display advertising
- sensitive information
- privacy protection
- privacy preserving data mining
- semantic features
- feature set
- privacy concerns
- web pages
- secondary structure
- private information
- privacy preservation
- sponsored search
- internet marketing
- user experience
- databases
- third party
- knowledge base