Customer orientation in innovation projects and new product development success - the moderating effect of product innovativeness.
Søren SalomoFee SteinhoffVolker TrommsdorffPublished in: Int. J. Technol. Manag. (2003)
Keyphrases
- case study
- customer support
- customer requirements
- customer base
- user satisfaction
- product information
- electronic commerce
- independent variables
- technology acceptance
- life cycle
- customer demand
- computer self efficacy
- software vendors
- potential customers
- customer behavior
- perceived usefulness
- customer service
- software development
- knowledge management
- information systems
- market share
- consumer behavior
- customer relationship management
- product catalogs
- customer preferences