Least Cost Precision Marketing Based on User Profiles in Social Networks.
Mengyi ChenLi PanPublished in: SSIC (2018)
Keyphrases
- user profiles
- social networks
- social media
- viral marketing
- information filtering
- user profiling
- user interests
- online social networks
- personal interests
- user feedback
- collaborative filtering
- user preferences
- web mining
- social network analysis
- recommender systems
- personalized search
- link prediction
- data mining
- website
- information diffusion
- user model
- social interaction
- personalized web search
- social networking
- personalized information
- news items
- providing personalized
- social relations
- social web
- concept hierarchy
- search engine