The survival strategy of branded content in the over-the-top (OTT) environment: Eye-tracking and Q-methodology approach in digital product placement.
Taeyang KimDong-Hee ShinPublished in: Telematics Informatics (2017)
Keyphrases
- eye tracking
- eye movements
- eye tracker
- human computer interaction
- visual attention
- eye tracking data
- eye gaze
- implicit feedback
- gaze estimation
- real time
- gaze direction
- multimedia
- program comprehension
- eye detection and tracking
- artificial intelligence
- head movements
- augmented reality
- video sequences
- metadata
- gaze contingent
- usability studies