Stimulating User Activity on Company Fan Pages in Online Social Networks.
Johannes HuberAndrea LandherrFlorian ProbstChristian ReisserPublished in: ECIS (2012)
Keyphrases
- online social networks
- user activity
- browsing behavior
- user clicks
- social networks
- search engine
- website
- network structure
- user activities
- web pages
- social media
- social networking
- social relations
- social ties
- social relationships
- social networking sites
- information retrieval
- online social
- online communities
- social network analysis
- digital libraries
- data mining