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Factors Influencing Intention of Facebook Fans of Companies to Convert into Actual Buyers.
Hsiu-Yuan Wang
Jian-Hong Wang
Hsing-Wen Wang
Chi-Chun Chen
Published in:
J. Database Manag. (2019)
Keyphrases
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factors influencing
factors affecting
technology acceptance
social media
social networks
online social networks
electronic commerce
email
grounded theory
social networking
online social
social networking sites
young adults
competitive advantage
electronic marketplaces