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Attentive capsule network for click-through rate and conversion rate prediction in online advertising.
Dongfang Li
Baotian Hu
Qingcai Chen
Xiao Wang
Quanchang Qi
Liubin Wang
Haishan Liu
Published in:
Knowl. Based Syst. (2021)
Keyphrases
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online advertising
behavioral targeting
click through rate
sponsored search
user behavior
search advertising
user experience
display advertising
click prediction
advertising campaigns
search engine
website
contextual advertising