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Digital signage and targeted advertisement based on personal preferences and digital business models.
Matthias Wißotzki
Kurt Sandkuhl
Alexander V. Smirnov
Alexey M. Kashevnik
Nikolay Shilov
Published in:
FRUCT (2017)
Keyphrases
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business models
personal preferences
digital signage
life cycle
multimodal interaction
electronic commerce
case study
cloud computing
multi touch
recommender systems
conceptual framework
public space
social commerce
database
business opportunities
group buying
social influence
image sequences
multimedia